DeskView approached Rainfall with the request that we refine their online presence to better communicate the features and benefits of their unique product.
We worked closely with their team to create a visual narrative that allows the beauty and versatility of DeskView’s design to entice customers and encourage them to work, entertain, and even decorate using this stylish piece of furniture.
I led the design of a modern shopping experience that showcased DeskView's unique design. The experience was built on Shopify to take advantage of the platform’s robust and scalable tools.
DeskView’s product line was minimal and sophisticated, and my team wanted the website to embody the same modern approach. A muted color palette steps out of the way of the product, and a thin, elegant typeface speaks clearly to consumers.
DeskView boasted a number of health benefits and unique design elements, and we needed to convey this information quickly and efficiently.
A custom designed family of icons elegantly communicated each and every detail.
DeskView was elegantly engineered to minimize parts and provide superior strength. We communicated its durable construction in a manner accessible to all audiences—a 3D view that continuously disassembled and reassembled itself.
Uncluttered photography revealed attention to detail and design excellence while Intricate points of view show material and manufacturing quality
More important than DeskView’s construction was how it fit into everyday life, frequently as a standing work surface. Standing has notable health advantages, but we didn’t want to feel clinical. Instead, we entertained customers with a looping video of DeskView in action.
DeskView's homepage was a beautiful visual narrative which showcased the product’s versatility and contribution to the health of its owner in both the workplace and at home.
The Shop page was an extension of the homepage and provided the final details a customer might desire before completing their purchase. Our team made it easy and quick to select the finish, understand installation, and checkout, while feeling secure with the purchase decision.
A substantial number of prospective buyers come from mobile, so the experience had to be outstanding. Optimized responsive pages allowed browsing from smaller screens without sacrificing information or creating unacceptable load times.
Large, custom e-commerce platforms are not always necessary for boosting sales, and for DeskView we wanted to take advantage of the native tools and partner integrations native to Shopify. Our team built DeskView directly into the platform's framework without losing any quality from the overall experience.
At the time, Shopify allowed one set of images per product, even if that product was offered in several variations. For DeskView, we wanted each material finish to have its own set of associated images, but didn’t want to develop a hack that was difficult to maintain.
Instead, our developers created a simple method that looked for each product’s variant name in the file name of every image and organized a pack of imagery for each variation. This way, relevant imagery was shown to users based on their product selection.
Shooting DeskView floating in mid-air was a challenge, and somewhat ironic given the beautiful windows in our photo studio. With some creative engineering (a lot of tape) and a bit of post production we achieved a beautiful representation of how it feels to work at a DeskView, complete with amazing natural light.
We wanted the DeskView render to seamlessly match the overall look and feel of the website, so we worked from models provided by the product team to create a final look consistent with the surrounding elements.
Our close partnership with DeskView resulted in an e-commerce experience that looked and acted as beautiful as the product it sold. An iterative design process allowed for frequent feedback from potential customers and colleagues, that in turn allowed for continuous refinement and simplification.
DeskView's website delighted customers by appealing to their visual sensibilities and desire for thorough information.
Our strategy of presenting information in a clean, approachable manner increased comprehension of product value and heightened purchase confidence.