I help my clients and stakeholders see themselves through the eyes of the people whom they are trying to reach. Then we design something amazing together.
I help businesses achieve their goals by deeply exploring the space where their needs and desires intersect with the needs and desires of their audience members.
For every challenge I have been tasked with, or thing I have been asked to make, I start by considering the perspectives of people. This framework grounds my thinking, and allows me to create a unique activity set for every client.
Humans enjoy attentiveness, acknowledgement, and accommodation.
Attentiveness
Understand who you are designing for. Identify and consider the people who benefit from your product, including you.
Acknowledgement
Meet their needs and the goals of your business and imagine an innovative solution that fits the many needs and goals of those people.
Accommodation
Realize the solution through an iterative approach and design a solution that meets those needs and stands out for its beauty and ease of use.
These activities apply to each initiative and the whole engagement
Each engagement necessitates a bespoke activity set that contains a series of workshops and exercises chosen to help gain insight or test a hypothesis that we or our clients might have.
Here are some example activities:
Attentiveness
Audience definitions and desires
Business goal alignment
Risk & mitigation conversations
Stakeholder conversations
Product demonstrations
Functionality audits
Company history/future
Strategic insight exploration
Acknowledgement
Future-state ideation
Vision ideation
Concept ideation
Feature ideation
Desirability testing/validation
Ecosystem validation
Design principle alignment
Stakeholder alignment
Accommodation
Feature alignment
Customer journey design
UX/UI or Visual Design
Motion vernacular
Quality assurance
Compliance and A11y testing
Client education
Handoff
These activities keep me honest throughout the strategic and creative process, ensuring that together we arrive at innovative solutions that are rooted in honest conversations and quantifiable goals.
At the end of the day, I believe that being thoughtful and making considerate work will lead to effective partnerships, and successful outcomes for my clients and stakeholders.
My work has been recognized by the UX, design and business community for its unique vision, attention to detail, and ability to drive results.
