As the son of an architect, I came to appreciate how people engage with the built world through material, scale, and environmental interaction at an early age.
My curiosity and enthusiasm for how software is designed and built began when I was a teenager. In 1999 I founded my first company after developing a streaming server capable of broadcasting live audio to listeners regardless of their internet speed.
Through these experiences I developed a natural empathy for beauty and the human experience which became a core value and shaped my approach to design.
I am formally trained in graphic design and typography, and my unique blend of creativity and technical expertise influence my approach to product design.
My career has spanned companies of all sizes, including advertising agencies, digital studios, and product companies in New York City and Seattle.
In 2016 I founded my second company, a successful design agency which I grew from myself to ten individuals, and honed my skills in delivering innovative, user-centric solutions which addressed and frequently helped exceed the business goals of startups, Fortune 500 companies, and cultural institutions.
This diverse background allows me to seamlessly integrate aesthetic appeal with functional excellence, and sets me apart in the field of product design.
I collaborate with executive leadership to translate business objectives into actionable product initiatives, and craft strategies that encompass market analysis, user research, and competitive intelligence to define a compelling product vision that guides their development and evolution.
I strive to unlock maximum customer value through effective visual and interaction design. This involves consensus-building, effective coordination among relevant teams and functions, and incremental advancements, all while maximizing development resources and building scalable systems that adapt to evolving needs.
I excel in streamlining the product development lifecycle by implementing efficient workflows and high standards that elevate the execution of design, research, and testing activities. I frequently mentor designers to foster their growth while empowering them to achieve greater professional success.
I keep sharp focus on research and ongoing education, staying abreast of industry movement and best practices to ensure an innovative approach, and place significant emphasis on understanding my target audiences. Combining academic rigor with practical insights, I constantly explore their behaviors, behaviors, needs, and professional requirements, allowing me to engage with my customers effectively and without bias.
People crave digital tools that facilitate the management of their daily lives and work activities through beauty and ease of use. I create and design platforms that strengthen personal connections, elevate content consumption, and ease transactions, while keeping the human experience at their core.
Successful digital initiatives maximize the potential of established and emerging platforms to share a meaningful story. I uncover my stakeholders’ core narrative and pursue a deep understanding of their audience to deliver valuable experiences driven by strategic insight and creativity.
Purchases should evoke anticipation and joy, from discovery to effortless transactions. My approach to digital commerce seamlessly integrates product definition, launch strategies, and loyalty initiatives. I bring extensive experience in implementing imaginative solutions across diverse platforms.
Engagement effectiveness is rooted in meticulous attention to audience perception and activity throughout their journey. I thoroughly analyze every interaction across a brand’s experience, strategically optimizing specific moments while enhancing overall perception.
The line between the tangible and intangible is increasingly blurred. People can now enter previously impossible environments on a whim. I combine expert storytelling with world-class design to bring human encounters to these new digital worlds.