Product Design
Human-driven Innovation

A hand holding a mobile phone displaying Fr8Hub's mobile app in front of commercial trucks.

As a leader in product design, my methodology starts with people, ensuring their needs and desires are at the core of everything my teams and I create.

My user-centric approach to product design guarantees that every solution is tailored to deliver exceptional user experiences.

Aligning Business Goals with Product Design

I begin with early and ongoing discussions about your business goals. This helps define clear success metrics and explore potential opportunities, initiatives, and features that drive revenue and growth. My strategic approach ensures that your product design aligns perfectly with your business objectives.

Comprehensive Product Design Process

I strive to unlock maximum customer value through effective visual and interaction design. This involves consensus-building, effective coordination among relevant teams and functions, and incremental advancements, all while maximizing development resources and building scalable systems that adapt to evolving needs.

Design Operations, Management, and Mentorship

I excel in streamlining the product development lifecycle by implementing efficient workflows and high standards that elevate the execution of design, research, and testing activities. I frequently mentor designers to foster their growth while empowering them to achieve greater professional success.

Research, Continuing Education

I keep sharp focus on research and ongoing education, staying abreast of industry movement and best practices to ensure an innovative approach, and place significant emphasis on understanding my target audiences. Combining academic rigor with practical insights, I constantly explore their behaviors, behaviors, needs, and professional requirements, allowing me to engage with my customers effectively and without bias.

Marc sitting at a desk in front of a computer screen, building a prototype
Marc Anderson working at a desk with a VR headset next to his keyboard

Products and Platforms

People crave digital tools that facilitate the management of their daily lives and work activities through beauty and ease of use. I create and design platforms that strengthen personal connections, elevate content consumption, and ease transactions, while keeping the human experience at their core.

Websites and Interactive Experiences

Successful digital initiatives maximize the potential of established and emerging platforms to share a meaningful story. I uncover my stakeholders’ core narrative and pursue a deep understanding of their audience to deliver valuable experiences driven by strategic insight and creativity.

Ecommerce and Loyalty Platforms

Purchases should evoke anticipation and joy, from discovery to effortless transactions. My approach to digital commerce seamlessly integrates product definition, launch strategies, and loyalty initiatives. I bring extensive experience in implementing imaginative solutions across diverse platforms.

Experience Design and Journey Mapping

Engagement effectiveness is rooted in meticulous attention to audience perception and activity throughout their journey. I thoroughly analyze every interaction across a brand’s experience, strategically optimizing specific moments while enhancing overall perception.

Immersion and Virtual Reality

The line between the tangible and intangible is increasingly blurred. People can now enter previously impossible environments on a whim. I combine expert storytelling with world-class design to bring human encounters to these new digital worlds.

My work has been recognized by the UX, design and business community for its unique vision, attention to detail, and ability to drive results.